What distinguishes a premium brand from a generalist one? In this documentary, Ducati reveals the path that led it to be a premium manufacturer and that has allowed the brand to create technologically advanced motorcycles, with a superior reliability, while maintaining the ability to bear witness to a passion and a tradition that has not equals in the world. A journey inside the Borgo Panigale factory, with interviews with the main managers who made this change possible.

Cast

Claudio Domenicali

Alessandro Valia

Angelo Marino

Rocco Canosa

Andrea Ferraresi

Francesco Milicia

Julien Clement